The Company

Kids Way Group of Companies was set up in 1997 by visionary entrepreneur Mr. Nasser Akbar Sahranvard. The company has quickly positioned itself as a leader in retail business of kids wear and kids fashion accessories inside the United Arab Emirates.


From its humble beginnings in UAE to its current status as one of the leading international traders in the local traditional wear specialized in Abaya and Sheila with its own manufacturing units in Abu Dhabi with more than 100 employees and  Kids Ready to Wear plus kids fashion accessories, the group has indeed come a long way. An important factor that has contributed to its success is Kids Way Group’s ability to adapt itself to the needs of the market. In the last decade, Kids Way Group has manifested its acumen and determination to take critical decisions at crucial junctures; the expansion from single to multiple retail units; the progression from traditional SOUKS to premium Shopping Malls such as Arabian Center, Dubai Mall – Dubai, Dalma Mall and Mushrif Mall Abu Dhabi – Bawadi Mall Al Ain; the company’s progress towards re-establishing itself as a brand; acquisition of distribution rights for important international brands; entering at the right time into potential markets of the Arabian Gulf Counties.