Vision, Mission, Values and Objective

Our vision, mission and values determine our attitude, actions and behaviors. They answer crucial questions about the way we see ourselves and bring clarity to determine the future goals of the company and the pathway to achieve the said goals. We believe that the sum of our values properly understood and above all consciously and consistently lived, will make us a more successful and powerful group.


As a Group of Companies, we do participate through strategic acquisitions and joint ventures that ensures an awesome return. We enjoy a command of the market with a predominant sales presence and a complex portfolio of brands and products of renowned quality. We promote the generation of knowledge in commercial, technological and administrative areas. We select and train our personnel and associates in order to attain the required targets. We offer them the very best opportunities for development.


Today, our main objective is to provide  customers with superior quality of international brands complemented with excellent customer service in order to make the shopping experience in U.A.E. a memorable endeavor