Welcome to

Kids Way

Kids Way group of companies was set up in ۱۹۹۷ by visionary entrepreneur Mr. Nasser Akbar Saharanavard. During the past years, the company has positioned itself as a leader in the retail business of a wide assortment of kids fashion products and brands. The purpose of operation of the group is to provide customers with superior quality, international brands complemented with excellent customer service in order to make the shopping experience a memorable endeavor in the Middle East. Besides, the company has continuously achieved significant profits and growth despite the tough market situation during the ongoing financial crisis.

The products are ranging from Kids Wear & Fashion Accessories to a large variety of New Born Products including international brands such as Chipi, Kids Way, Mirtillo.

Our Mission

To be a leading retailer of Kidswear and kids fashion Accessories in the Middle East where we participate through strategic acquisitions and joint ventures that will ensure a good return. To enjoy a command of the market with a predominant sales presence and a complex portfolio of products and brands of renowned quality. To promote the generation and diffusion of knowledge in commercial, technological and administrative areas. To select and train our personnel and associates to attain the required goals. We are offering them the very best opportunities for development.

Our Vision

To institute a wide range of retail specialty stores in all premium shopping malls. To be proud of the integrity of each superior quality product from well-reputed international brands. To sell in a customer-driven ambiance, remembering that each customer may be a tremendous link of success to us. To satisfy the needs of consumers, clients, sales companies, distributors, employees, and suppliers, through our products and the management of our enterprises. To guarantee the highest standards of quality, efficiency, and competitiveness, with an optimum price/value ratio, high income-yield, and sustained growth. To contribute to the improvement of the community’s quality of life and the nation’s development.